
2023 marks the beginning of a whole new chapter for Soudal in the world of professional cycling. We have joined forces with Quick-Step, to sponsor one of the world's leading professional cycling teams, Soudal Quick-Step. The team will represent Soudal at all major international cycling competitions throughout the year, from the Tour De France to the Giro d'Italia. The Belgian team has been one of the most successful of the last decade and is a very good opportunity for Soudal to increase brand exposure on the global stage.

Build something together
Speaking of the announcement, Quick-Step Alpha Vinyl Team CEO Patrick Lefevere said: “We are delighted to welcome Soudal to the team. Their partnership with us allows some stability for the squad for several years. It allows us to work, together with Quick-Step, on some long-term projects and common goals that we are all aiming to achieve. Both of our title sponsors have been in cycling for several years now, so they understand how the sport works, which is really important when trying to build something together.

A lot of shared values
This was added to by Dirk Coorevits, CEO of Soudal, who said: “A lot of the values we as a company stand for, we find back in cycling in general and this cycling team in particular, such as ambition, perseverance, strong Flemish roots and being a successful Belgian ‘export product’, being the reference in our sector, and strong leadership in combination with working with the best people on all positions. And of course, last but certainly not least: hard work. We are looking forward to seeing that hard work and our partnership with Patrick’s team bearing fruit in the coming years.”