Soudal has been the sponsor of the WorldTour cycling team for 5 years

Soudal is one of the main sponsors of Lotto Soudal. In addition to the prestigious Lotto Soudal WorldTour cycling team, which also consists of a high-level women's team and a very successful Belgian U23 team.

Cycling is a highly popular sport across Belgium, with a nation in love with the sport. As a Belgian family business in Turnhout, Soudal has grown to become an international player and expert in the field of construction chemicals. Our sponsorship of the Lotto Soudal cycling team forms part of Soudal’s long-term global strategy, providing significant brand visibility in no less than 190 countries around the world. During a competition like the Tour de France, Lotto Soudal puts us in the headlines.

The collaborative sponsorship of the Belgian cycling team aligns with our international ambitions, providing a global platform for the Soudal brand. What is the point of offering the best products if no one has heard of you?

With strong team values, the sport of cycling perfectly matches those of Soudal. We look forward to the future, with many more successful years of sponsoring the Lotto Soudal team.